Who is Rohe?

At Rohe, we are inspired by the legendary architect Ludwig Mies van der Rohe, whose “less is more” philosophy redefined modern design.

In the same spirit, Rohe Studio is crafted as a refined, serene space where every cut, color, and style is chosen to enhance your natural beauty without excess. Here, beauty is found in restraint—a celebration of elegant, timeless hair that reflects Mies’s vision of simplicity and purpose.

The founder, Schielah, has her roots in California which shaped her love for effortless, sun-kissed, lived-in styles. Later, she moved to New York, where the edgy, grungy spirit of the East Village infused her work with bold creativity. Now in Amsterdam, Schielah blends her California ease and NYC grit, bringing fresh, on-the-go styles that reflect her dynamic journey in hairdressing.